Attitudinal and Behavioural Loyalty: Zimbabwe Tourism Brand Performance Ascendancy
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چکیده
منابع مشابه
Brand Engagement and Brand Loyalty
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Marketers value and seek brand loyalty. Consequently, they have developed a variety of strategies to encourage both behavioral (repeat purchase) and attitudinal (emotional) loyalty among customers. A recent concept has emerged related to the latter goal: brand engagement. Although marketers give a variety of definitions for brand engagement, the essential concept is an emotional attachment to a...
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ژورنال
عنوان ژورنال: Business and Management Horizons
سال: 2016
ISSN: 2326-0297
DOI: 10.5296/bmh.v3i2.8546